SKAM fan study
‘The SKAM fan study’ was conducted by Line Nybro Petersen (PhD) and Vilde Schanke Sundet (PhD) in collaboration. It run from 2017 to 2020.
The ambition was to investigate the massive fan engagement following the real-time drama SKAM (2015-2017), produced by the Norwegian public service broadcaster NRK.
The study builds on 47 in-depth interviews with SKAM fans between the ages of 13 and 70 years old from the three Scandinavian countries (Norway, Denmark, and Sweden). The informants were self-recruited based on a call for participants from the larger Scandinavian SKAM fan groups on Facebook, as well as from this research blog durring the last season of SKAM (spring 2017).
The participants were all active on social media (Facebook, Instagram, Tumblr, Twitter, Jodel, the show’s blog, etc.) while the show was on the air, and their accounts offer unique insight into the issue of entry points to fan communities, motivations for becoming – and staying – a fan, and play activities.
Several publications are based on this material. The first article, Play moods across the life course in SKAM fandom, was published in the Journal of Fandom Studies in 2019. The second article, Ins and outs of transmedia fandom: Motives for entering and exiting the SKAM fan community online, was published in Poetics in 2020.
If you like to learn more about the project, please contact us.